Event

In recent years, the retail industry landscape is being subverted and reshaped at an unprecedented rate, with new technologies, formats and business models emerging, and the retail industry is staging exceptionally fierce market competition. With the continuous penetration of digitalization and the accelerated integration of online and offline, the retail industry is facing unprecedented opportunities and challenges. The retail technology market is growing, but for retailers, technology that fails to fulfill the business purpose of the enterprise cannot truly drive industry change. In the long run, the only way to succeed in the ever-changing retail market is to gain in-depth insight into consumer needs, strengthen brand and service values, and upgrade brand omni-channel marketing strategies.

The “22nd China Retail Development Summit” will be held September 25th, 2024 in Shanghai, China, where industry experts from retail brands, e-commerce platforms, shopping malls and shopping centers, as well as advanced technology and service providers, will gather to discuss the creation of offline retail scenarios in the era of the Experience Economy, and to focus on the power of digitalization to upgrade digital marketing strategies, discuss the latest technology applications such as AI and VR, so as to seek the best partners in the market.

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